EU Fab 6 marks 365 years of Mortadella Bologna PGI on Mortadella Day

The EU Fab 6 is using Mortadella Day on Oct. 24 to spotlight Mortadella Bologna PGI’s 365-year history and the 25th anniversary of the consortium that protects it. Bologna’s Palazzo Re Enzo will host free public events, tastings and creator-led activities tied to the protected deli meat’s heritage.

Why it matters: - Mortadella Bologna PGI is one of Europe’s best-known protected deli meats, and the anniversary highlights how the PGI label links food products to specific traditions, standards and places of origin. - The 365th anniversary and the consortium’s 25th anniversary give the campaign a chance to promote the product to new consumers while reinforcing its historical identity. - The EU Fab 6 uses Mortadella Day to connect certified European foods with audiences in the United Kingdom and Switzerland.

What happened: - The EU Fab 6 will celebrate Mortadella Day on 24 October, with Bologna at the center of the anniversary event. - Mortadella Bologna PGI marks 365 years since 24 October 1661, when Cardinal Farnese issued an edict in Bologna establishing some of the earliest rules for its production. - The Consorzio Italiano Tutela Mortadella Bologna is also marking its 25th anniversary after starting work in 2001. - The public celebration will take place at Palazzo Re Enzo in Bologna with free admission.

The details: - The program includes a showcooking session with Bologna-based chef Max Poggi and Daniele Reponi. - Organizers have also planned historical re-enactments focused on the history of Mortadella Bologna PGI. - Visitors can attend tastings and see an exhibition dedicated to the 365th anniversary of the 1661 edict. - Creators involved in The EU Fab 6 campaign will join a treasure hunt through Bologna focused on the city and Mortadella Bologna PGI’s story. - The EU Fab 6 campaign is co-financed by the European Union. - The campaign promotes PDO and PGI wines and deli meats in the United Kingdom and Switzerland through tastings, education and promotional events. - The initiative is supported by six consortia: Consorzio Italiano Tutela Mortadella Bologna, Consorzio Cacciatore Italiano, Consorzio Zampone e Cotechino Modena PGI, ODG des Premières Côtes de Bordeaux et Cadillac, Asociación para la Promoción del vino de Garnacha – Garnacha Origen, and Consorzio Tutela Vini d'Abruzzo. - The campaign’s social channels include Facebook @theeufab6uk, Instagram @theeufab6.uk and YouTube @TheEUFab6. - The campaign also points readers to more information on Instagram, Facebook and YouTube.

Between the lines: - The anniversary framing gives the campaign a built-in news hook that blends heritage, certification and consumer education. - The event structure suggests a strategy that mixes gastronomy, cultural storytelling and audience engagement rather than a standard product promotion. - The emphasis on creators and public activities shows an effort to make a traditional protected food feel current and social-media friendly.

What’s next: - The EU Fab 6 will continue promoting European PDO and PGI products to consumers, media and industry operators in the United Kingdom and Switzerland. - Organizers are using Mortadella Day to carry the product’s heritage message into future outreach and new consumer generations. - The consortium says the anniversary moment is also meant to keep Mortadella Bologna PGI visible beyond the event in Bologna.

The bottom line: - Mortadella Day is both a heritage celebration and a marketing push, using Bologna’s anniversary milestone to reinforce the value of protected European food labels.