AGP Executive Report
Last update: 6 hours agoBrand Partnerships: Nestlé has signed its largest international marketing deal, making Milo, Nescau and Nesquik NBA partners, with UK retail activations and youth basketball programmes planned. AdTech: ProSiebenSat.1’s Seven.One Media has launched AdManager, while Nextdoor is pitching new neighbourhood insights to advertisers. Programmatic OOH: VIOOH and TuMedio are expanding programmatic digital-out-of-home advertising across Spain and Portugal. Big Tech and Policy: Brussels is considering a wider corporate tax to capture more revenue from large tech companies, raising the stakes for digital platforms and advertisers. Media Trust: France Télévisions dropped an Israeli firm from a political programme rollout after a plan reportedly gave it access to viewer data. Marketing Innovation: A French startup says its AI platform predicts music marketing returns and has been selected for Google’s Gemini Startup Forum.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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