AGP Executive Report
Last update: 6 hours agoPlatform Regulation: The European Commission has opened a formal probe into Booking.com over fake listings, phishing risks and whether paid search placements were clearly labelled as ads. AI Advertising: OpenAI is bringing ChatGPT ads to 26 more countries, including Serbia and Ukraine; ads will appear on its Free and Go plans, not paid subscriptions. AI Visibility: YouGov has entered Meltwater’s global top 10 sources cited by AI platforms, driven mainly by its consumer ratings data. Creator Marketing: A new LTK–Northwestern study says 91% of brands now run always-on creator programmes, with the average number of creators used up 275% year on year. Media Sales: London Gatwick is bringing its multimillion-pound airport advertising estate in-house, shifting control of a major UK media channel. Streaming Ads: Netflix cut its 2026 ad-sales target to $2.7 billion, as a weaker outlook raised questions about the pace of growth in its advertising business.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
Perspectify News
