AGP Executive Report
Last update: 6 hours agoBroadcaster Pressure: ITV plans £30m in temporary savings, including £25m from programming, as third-quarter advertising revenue fell 8% and demand weakened. Digital Rules: The EU is advancing consumer-protection proposals targeting manipulative online design, subscription traps and influencer marketing, with fines potentially reaching 6% of global turnover for unfair digital practices. Marketing Shifts: AI search is changing faster than many marketing teams can adapt, while publishers are looking for ways to make advertising work harder in 2027. Christmas Campaigns: This year’s festive ads are drawing attention and debate, as brands compete for seasonal audiences.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.