AGP Executive Report
Last update: 7 hours agoAd Safety: Researchers say an Israeli ad-tech firm used online ads to help deliver zero-click spyware, including to Al Jazeera devices; its ads appeared across more than 120,000 websites and 75,000 apps. UK Ad Spend: Marketing budgets rose to a two-year high, with main media budget increases at their strongest in nine years, according to Bellwether. Commerce & Platforms: YouTube has launched its Shopping affiliate programme in France, while EU regulators are piloting a repository for political ads. Brand Building: Coty’s new Fragrance Club will bring creators, experts and community leaders together with its teams to discuss trends and co-create ideas. Media Reach: The BBC is streaming its news channel live on YouTube in the UK and US, aiming to reach audiences who no longer tune in through traditional channels. Streaming Ads: Nordic advertising revenue from streaming subscriptions is forecast to nearly triple by 2030, Mediavision says.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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