AGP Executive Report
Last update: 8 hours agoBrand Safety: Santander and Moeve withdrew advertising from TikTok after their ads appeared alongside child sexual abuse material, putting platform placement and advertiser safeguards back under scrutiny. EU Ad Rules: The proposed Digital Fairness Act would tighten controls on influencer marketing, targeted ads, subscription traps and other manipulative online sales tactics, with fines potentially reaching 6% of global turnover. Google’s Ad Business: An EU court adviser backed restoring most of the Commission’s €1.49bn AdSense antitrust fine, while saying the penalty should be reduced. Retail Campaigns: Dewar’s is using limited-edition Diwali gift packs, digital ads and in-store activations across almost 30 travel retail locations through 30 November.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.