AGP Executive Report
Last update: 7 minutes agoAd-Tech Deal: Publicis has agreed to give LiveRamp customers five years of standalone product access under an FTC settlement, clearing the French group’s $2.2bn acquisition of the data collaboration platform. Advertising Risks: A reported “AdFection” campaign is using online ads to deliver spyware without clicks, raising fresh questions about safeguards in targeted advertising. Broadcaster Sales: Channel 4 has launched an instant-buy advertising platform, aiming to make campaign booking faster and more accessible. AI Marketing: European platform Ibexa has launched agentic marketing tools in the Middle East, using AI agents to coordinate campaign work across existing systems. Media Partnerships: Brussels Morning Newspaper is opening its pages to sponsored content and advertising partnerships.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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