AGP Executive Report
Last update: 5 hours agoAI & Governance: Workiva’s Australia benchmark flags a confidence-versus-control gap: 21% of executives report AI audit errors reaching boards or external audiences, yet 79% still feel at least somewhat confident in AI output without human review—fueling calls for cleaner data and stronger governance. Ad Tech: System1 rolls out “Test Your Ad Screen,” letting marketers screen up to 100 long-form creatives and predict effectiveness using emotional-response training; it’s live via System1’s platform in the UK and US. Retail Media & Out-of-Phone: TikTok expands “Out of Phone” placements for advertisers, pushing creator content onto billboards and in-store screens across the UK, France, Belgium, Spain and Italy. Regulation Watch: Australia’s under-16 social media ban is under pressure as new data shows usage is climbing again, with TikTok/Instagram/Snapchat near pre-ban levels for some age groups. EU AI Act: The EU begins enforcing its sweeping AI Act, setting the tone for compliance across European marcom and tech stacks. UK Public Policy: An IPPR report urges UK tax reform toward older demographics and property owners to manage ageing-related fiscal pressure.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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