mci group tops 581.7 million euros in 2025 revenue and makes Spain its AI hub

mci group said it ended 2025 with 581.7 million euros in revenue and 40.2 million euros in EBITDA, while naming Spain as the base for its global AI development team. The move underscores Spain’s growing role in the company’s innovation strategy as mci expands its focus on customer experience, sustainability and international growth.

Why it matters: - mci group is placing Spain at the center of its next technology push by building its global AI development team there. - The company is tying that move to stronger performance in customer experience, sustainability and operational efficiency across its global event business. - The announcement matters for Spain’s position in the international innovation market and for the events industry, where AI is reshaping personalization, automation and impact measurement.

What happened: - mci group closed 2025 with 581.7 million euros in revenue and 40.2 million euros in EBITDA, up 16% from the prior year. - The results were published in The Report 2025, the company’s annual review of financial, operational and environmental performance. - mci Spain and Portugal reached 45 million euros in revenue in 2025, 50% above target. - The company said the Iberian result was driven by large international projects and a stronger push in creativity and production. - mci group will establish its global AI development team in Spain. - The Spain-based team will design and deploy AI solutions and intelligent agents for mci group’s operations worldwide.

The details: - mci group is a Geneva-based multinational focused on corporate events, congresses, experiential marketing and strategic communications. - The company said the Spain-based AI hub will reinforce the country’s role as a strategic center for technology innovation. - Sandrine Castres, managing director of MCI Spain, Portugal and Italy, said Spain combines technological talent, creative capacity and international vision. - Castres said AI will not replace human experiences, but will help make them smarter, more efficient and more personalized. - mci group reported a Net Promoter Score of 74, above an estimated market average of 60. - The company said it delivered 5,300 campaigns, events and activations for 1,220 clients in 34 countries during 2025. - Those projects included AI for Good from the United Nations, the Paris Peace Forum and Valentino’s return to Rome. - mci group has 2,066 employees who speak 65 languages and operates in 34 countries.

Between the lines: - mci group is using disclosure as part of its brand position, including customer, sustainability and governance metrics that many private companies do not publish. - The decision to base AI development in Spain signals confidence in local talent and suggests the company wants its most strategic digital work closer to a major European operating hub. - The strong Iberian revenue result suggests Spain and Portugal are becoming more important to the group’s growth mix, not just a regional sales office. - The sustainability data shows progress, but also sets a visible benchmark against the company’s 2030 net-zero target. - EcoVadis rated mci group at 70 out of 100 in 2025, up from 67 in 2024, placing it in the 81st percentile globally. - The improvement reflected gains in environmental management, business ethics, labor practices and sustainable purchasing, with ethics up eight points. - The company said its carbon emissions are down 29% from 2019. - Operations in Spain hold ISO 20121 and Biosphere certifications for sustainable event management.

What's next: - mci group said it will keep building around three priorities: technology innovation, customer experience and sustainability leadership. - The company maintains its target of reaching net-zero emissions by 2030. - The Spain AI team is expected to become a core operational resource for global deployment of intelligent tools and agents.

The bottom line: - mci group is pairing a solid 2025 financial result with a bigger strategic bet on Spain as a global center for AI and innovation.